JikūWriting a WhatsApp message that goes through
Keep your messages informational so they go out fast, at the right price, without being blocked.
Meta classifies every business WhatsApp message. An informational message (an invitation, a ticket, an appointment reminder) goes out normally. A message seen as marketing (a promotion, a discount) costs several times more, is capped per recipient and can lower the number's quality rating.
Jikū only sends informational messages. A message that contains promotional words is blocked before it is sent, to protect your number and your budget.
Check a message while you write it
Under the text boxes that go out on WhatsApp (the welcome message of the Open invitation, the message templates in Settings, Personalisation section), Jikū shows a verdict as you type:
- Informational message: it will go out as such.
- Marketing risk: Jikū names the words to remove. As long as they stay, the message will be blocked.
It is exactly the same word list the send applies: what you see on screen is what will happen.
Words to avoid
These words and phrases make a message read as advertising. They follow Meta's rules: offers, discounts, coupons, calls to buy, buying pressure.
- in English: "discount", "promo code", "special offer", "exclusive offer", "limited offer", "limited time", "buy now", "shop now", "order now", "free gift", "free trial", "free shipping", "% off";
- in French: "promo", "code promo", "coupon", "réduction", "rabais", "soldes", "prix cassé", "offre spéciale", "offre exclusive", "offre limitée", "bon plan", "achetez maintenant", "achetez vite", "commandez maintenant", "essai gratuit", "cadeau offert", "cadeau gratuit", "livraison gratuite", "black friday".
Jikū matches whole words: "promotional" does not trigger "promo". Everyday invitation wording goes through: "free entry", "gift list", "balance due", "graduation ceremony", "class of 2026".
Meta publishes no official list: it judges the message as a whole. A message without these words that still pushes people to buy can therefore be classed as marketing.
Examples
| Avoid | Prefer |
|---|---|
| Special offer: free gift for the first 50 guests! | You are invited to the gala on 12 December at 7 pm. Confirm you are coming here. |
| Buy now, limited offer this weekend. | Tickets for the 20 December concert are available. Your seat is waiting on this link. |
| 20% off your ticket today! | Show this ticket at the door; the check takes a few seconds. |
A few habits
- Say what the message is for: an invitation, a confirmation, a reminder, a change of time.
- Talk about the person's event or appointment, not about an offer.
- Keep it short, with a single action: reply, open the ticket, confirm.
- Keep your sales announcements for your own channels (status, social media, group).
With your own WhatsApp number
Connecting your number is free in every plan: the guide Connect your WhatsApp number lists the steps. If you send from your own number, Meta bills your messages to you directly, so a message seen as marketing costs you more. If your WhatsApp Business account no longer has a valid payment method, Meta refuses the messages and Jikū says so in the message status: add a card in Meta Business Suite, under Billing, and sending resumes.